Gentle exfoliation at least once a week to help shed some of the built up dead skin on your lips. This will stimulate cell turnover and help keep lips looking smooth, soft and healthy. Be warned though, you should NEVER exfoliate sun burned, cracked or damaged lips.
Moisturize your lips every night before going to bed. Zazi Moisturising Serum is perfect for this.
Avoid licking your lips
Use a lipstick or gloss when you are out in the weather. This will protect your lips from harsh wind. We all know how painful and damaging wind burn can be.